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The big question hanging over Spotify has been when it will launch in the US. It now seems certain to miss its 2010 deadline for a US launch but, nevertheless, Spotify is doing fairly well in Europe. The addition of social elements earlier this year, particularly Facebook integration, has made the service even better. There are plenty who doubt whether Spotify can get enough paid subscribers to keep the record labels happy and whether it can pay out enough to artists but the fact remains that Spotify is better than the alternative, which is piracy and no revenue at all. So for all its problems, Spotify remains in pole position going into 2011 but threats loom from a possible Google Music service and from innovative newcomers such as Mflow.
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