TTel's Top Ten Technologies- Part 9

The 3D renaissance has been both miraculous and a non-event. Up to 15 per cent of John Lewis’s TV sales in the run up to Christmas have been 3D sets, the department store says. But analysts also observe that around the world 3D sales have not flown as high as they had hoped. Even David Attenborough – paid a considerable sum by Sky for their fantastic 3D Christmas nature programmes – says that the technology is likely to be reserved for special events. In fact, of course, 3D is reliant on cost, and content people can watch. Sport, some films, nature and other specific commissions already work well on it. In due course, it’s likely to become more widespread: 2010, for now, is likely to go down as the first year 3D began to go mainstream, but it’s a long way from mass market.