Friday, December 3, 2010

Plonk and the UK

Much has been made of Britain's recent love affair with wine, yet knowledge of the drink still hardly extends beyond telling the difference between red and white, a new survey claims.

Despite large increases in the amount Britons consume, it seems not many folk take much notice of what they are pouring down their throats and many are still confused as to the crucial difference between the grape and the region of the wine.

More than half (58%) of Britons still think that Chablis is a type of grape when it is actually a region in France, with a further 43% thinking Chardonnay is a region in France when it is actually a grape.  Another 43% failed to recognise that Beaujolais is a region in France.

While the UK may be the second biggest consumers of fizz in the world, but nearly one in five (16%) do not recognise that Champagne is in France rather than Spain, Italy or Germany.

Instead of looking for quality and tradition, Britain's would rather rely on price to judge which bottle to buy.

We'll find out just how much you know with a quiz on wine from TTel next.  :o)

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