The formula, aimed a clamping down on "loss leader" deals, means that no outlet will be able to sell any alcoholic drink for below the cost of duty on the product, plus VAT. If they do they are likely to lose their licence to sell alcohol as well as face fines.
Under the plans, the minimum price for a litre bottle of spirits would be £10.50, while a 20 pack of beer would have to cost at least £8.50, and a bottle of normal-strength wine at least £2.00.
All nicely timed to miss out on this Christmas.
More at TTel.
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