One in two men admit they won't order a soft drink in a pub because "it's not manly enough", a study has found.
Researchers discovered millions of blurks buckle to peer pressure and order a beer at the bar when they would have happily enjoyed a soft drink. One in ten went as far as to say they "wouldn't dream" of ordering a non alcoholic beverage in front of their boozing mates.
Around 47% of the men polled said doing so made them feel "a bit of a wuss" and 17% were worried their mates would take the mickey. More than half of men also thought it was harder for them to order a soft drink in the pub than a woman.
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