The 4 ft 6 inch wide double bed, once considered all that a married couple needed, has almost been consigned to history. Figures from Tesco and John Lewis suggest that, for the first time, more 5 feet wide king size beds are being sold than doubles in Britain.
The figures reflect the fact that adults are now heavier and taller than before and that consumers are willing to pay the cost to recreate the comforts of a luxury hotel in their own home.
Tesco said sales of king size beds and super king-size beds, which are 6 feet wide, had increased by 45% during the past year- a rate of increase that completely eclipsed the growth in double beds. A member of the British Institute of Interior Design, said:
More at TTel.
The figures reflect the fact that adults are now heavier and taller than before and that consumers are willing to pay the cost to recreate the comforts of a luxury hotel in their own home.
Tesco said sales of king size beds and super king-size beds, which are 6 feet wide, had increased by 45% during the past year- a rate of increase that completely eclipsed the growth in double beds. A member of the British Institute of Interior Design, said:
“Fifty years ago, people’s weight and height comfortably fitted a standard bed, whereas now they don’t. Today, a bed is not just to sleep in; it’s more. People want more room in their beds because they have become a social space. Even though bedrooms are getting smaller, the bed is now the main fashion focal point of the room, rather than, say, the dresser, as it used to be.”
More at TTel.
No comments:
Post a Comment