Two thirds of kids have at least one item of designer clothing in their wardrobe and a third owned their first designer item by the age of two, it's been found, after a study polled parents of school-age children to discover what was in their wardrobes and how much it had all cost.
Researchers found the average cost of a child's wardrobe is now £1 677 with 62% of children owning at least one item of designer label clothing.
Influenced by the rise of mini "celebs" such as Suri Cruise, Romeo Beckham and Kingston Rossdale (who?) parents now fork out on average £764 a year on kiddy attire.
The average child was also found to have more than 154 items of clothing in their wardrobe, a shoe collection valued at over £190 and a toy collection worth £1 676.
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