2 :: Soap Opera Digest
The magazine's future has been ruined by two trends. The first is the number of cancellations of soap operas. Long-lived shows which include "All My Children" and "One Life to Live" have been shuttered and replaced by cheaper talk shows. The other insurmountable challenge is the wide availability of details on soap operas online. Soap Opera Digest's first quarter advertising pages fell 21% in the first quarter and revenue was down 18% to $4 million. In 2000, the magazine's circulation was in excess of 1.1 million readers. By 2005 it fell below 500,000 where it has remained for the last 5 years.
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