5 :: Sony Ericsson
In a period when smartphone sales worldwide are rising by double digits and sales of the iPhone double year over year, Sony Ericsson's unit sales dropped from 97 million in 2008 to 43 million last year. New competitors like HTC now outsell Sony Ericsson by widening numbers. Management expects several more quarters of falling sales and the company has laid off thousands of people. There have been rumors that Sony will take over the operation, rebrand the handsets with its name, and market them in tandem with its PlayStation 3 consoles and VAIO PCs.
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