Not content with stinking up the telly with family cameos for Sainsbury's adverts*, Jamie Oliver is to team up with Homebase and plug his range of seeds, compost and pot plants at the DIY retailer.
Come on, man. I used to quite enjoy your boyish enthusiasm (your apparent plastic "mockney" was another matter, mind) and early TV series, but after years of continual public scrutiny, surely it's time to let someone else have a go? We're rather getting sick of the sight of you gurning away at every given moment.
*"Experts" have calculated his tie-up with Sainsbury's, which has been running since 2000, has added an extra £1 billion of sales in the first three years of the deal.
Come on, man. I used to quite enjoy your boyish enthusiasm (your apparent plastic "mockney" was another matter, mind) and early TV series, but after years of continual public scrutiny, surely it's time to let someone else have a go? We're rather getting sick of the sight of you gurning away at every given moment.
*"Experts" have calculated his tie-up with Sainsbury's, which has been running since 2000, has added an extra £1 billion of sales in the first three years of the deal.
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