A German brewery has started touting its no-alcohol beer as the latest sports drink for athletes claiming it has "regenerative benefits". Erdinger Alkoholfrei is now being given out at the finish line of sporting events- like the World Cup biathlons, and sports stars are being signed up to help promote it.
Brewery bosses say the no-alcohol beer is "a very healthy product" and that being isotonic and vitamin-rich makes it an effectine drink to sip on post exercise. However, unlike traditional sports drinks, it's served with a frothy head and is a familiar golden colour.
Trust the Germans to market beer as a health drink. :o)
Brewery bosses say the no-alcohol beer is "a very healthy product" and that being isotonic and vitamin-rich makes it an effectine drink to sip on post exercise. However, unlike traditional sports drinks, it's served with a frothy head and is a familiar golden colour.
Trust the Germans to market beer as a health drink. :o)
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