Burger King launched a marketing campaign for its 'Left-handed whopper' on April 1 1998. A press release sent out at the time estimated that nearly 11 million left-handed customers visited the fast food outlet in the UK each year. A spokesperson from the Left Handed Club is quoted as saying: "We are delighted that Burger King has recognised the difficulties of holding a hamburger in your left hand that has a natural right bias to it. We urge all left handed hamburger lovers to visit their nearest Burger King and taste the difference for themselves."
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