Results from the 2010 Anholt-GfK Roper Nation Brands Index, which measures the global image of 50 countries, shows the United States holding the top spot for the second year in a row as the country with the best overall brand.
Among the top 10 nations, Southern Europe has seen several changes, all of them for worse. Spain is no longer part of the top 10, Italy has been overtaken by Canada, and France has lost its standing to an emerging Germany.
Greece is not among the selection of only 50 nations being ranked at the Index, but one can safely assume that it has lost a number of positions, especially on the business and governance dimensions.
1. United States [In 2009: United States]
2. Germany [In 2009: France]
3. France [In 2009: Germany]
4. United Kingdom [In 2009: United Kingdom]
5. Japan [In 2009: Japan]
6. Canada [In 2009: Italy]
7. Italy [In 2009: Canada]
8. Switzerland [In 2009: Switzerland]
9. Australia [In 2009: Australia]
10. Sweden [In 2009: Spain, Sweden (tie)]
The UK came a disappointing 14th in the 2010 international customer service rankings and was ranked 13th for its "welcome" by visitors.
No comments:
Post a Comment