Ryanair is backing down on one of the key policies of budget air travel by allowing passengers to reserve seats on some routes. From next month, customers will be able to choose where they sit on planes flying from Dublin to London Gatwick and Malaga.
The move marks a departure from the established thinking among no-frills airlines, that reserved seating hampers quick turnaround of jets and adds to admin costs. It also indicates a change of strategy for Ryanair, after exhausting all other avenues of raising revenue through hidden charges including everything from credit card handling fees to baggage costs.
Passengers will have to pay 10€(~£8.80) each way for the privilege of selecting their seats under the policy, which comes into effect from 16th May.
We have no problem with reserving seats as I prefer an aisle seat and will happily pay for the privilege- but with Air Asia it's readily affordable and costs about a quid. Nearly a tenner? I'm glad we don't have to use them.
The move marks a departure from the established thinking among no-frills airlines, that reserved seating hampers quick turnaround of jets and adds to admin costs. It also indicates a change of strategy for Ryanair, after exhausting all other avenues of raising revenue through hidden charges including everything from credit card handling fees to baggage costs.
Passengers will have to pay 10€(~£8.80) each way for the privilege of selecting their seats under the policy, which comes into effect from 16th May.
We have no problem with reserving seats as I prefer an aisle seat and will happily pay for the privilege- but with Air Asia it's readily affordable and costs about a quid. Nearly a tenner? I'm glad we don't have to use them.
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