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Mr Wallace, 63, bought the firm Bamforth & Co nine years ago and now owns the rights to more than 50,000 of the postcard images with their pneumatic women, henpecked husbands and voluptuous nurses.
But he has waited until the centenary to a sign a licensing agreement, which he is doing today with the Jane Evans Licensing Consultancy at the Brand Licensing Europe Exhibition, held at London's Olympia
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