Sales figures suggest that marmalade is fast falling from favour, along with the other breakfast staple: honey. While jam, still the top most popular spread, has remained steady, two relative newcomers to the breakfast table have increased sales substantially over recent months. Peanut butter and chocolate spread are winning over younger generations.
A substantial 800 000 fewer litres of marmalade (about 2.5 million standard sized jars) were eaten during the 12 months to October 2010, compared with same period the year before. In total, 29.6 million litres of marmalade was eaten, a fall of 2.8%.
Sales of honey also fell by 1.9% with 17.2 million litres consumed, whereas 22.2 million litres of chocolate spread and peanut butter were consumed, with sales of these increasing by 8.0% and 7.5% respectively.
I'm not surprised- all the unhealthy stuff is always more fun and marmalade is an acquired taste. Who cares anyway? Marmite is the only spread worth a slice of ht, buttered toast.
Sales of honey also fell by 1.9% with 17.2 million litres consumed, whereas 22.2 million litres of chocolate spread and peanut butter were consumed, with sales of these increasing by 8.0% and 7.5% respectively.
I'm not surprised- all the unhealthy stuff is always more fun and marmalade is an acquired taste. Who cares anyway? Marmite is the only spread worth a slice of ht, buttered toast.
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