A new beer to be launched in New Zealand's largest city, Auckland has been slammed by alcohol watchdogs concerned about its promotion as a "breakfast beer."
The cherry-flavoured wheat lager is described as "a beer the ladies can enjoy too... if you're having a champagne breakfast but don't fancy champagne, have a beer instead."
It's produced at the Moa brewery and contains 5.5% alcohol.
Why the fuss? The Germans have had a proper breakfast beer for centuries- it's never done them any harm. Mind you, cherry flavoured? No, ta.
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