Thursday, October 28, 2010

Gobbldygook For Undies

The latest fashion craze for fat blurks?  Cotton Compression Undershirt, the Zoned Performance Undershirt and Cotton Comfort briefs.  All the fancy naming can't disguise the fact they are simply underwear designed to to help ''firm and flatten'' and ensure beer guys remain invisible.  Like Spanx for burds.

And should the plump gadgy want these items, get down to Selfridges and get on the waiting list- nor are they cheap.  The store is selling the £55 Cotton Compression Undershirt, the £69 Zoned Performance Undershirt and Cotton Comfort briefs for £37 and boxer briefs for £47.

The cotton undershirt promises to ''comfortably firm the chest, flatten the stomach, improve posture and eliminate bulk under clothes'', while the £69 version claims to provide ''maximum shaping with instant transformation''.

What utter tosh and here is a prime case of Emperor's new clothes...

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